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January 25, 2014

NETANYA, Israel, January 16, 2014 /PRNewswire/ —
Cellcom Israel Ltd. (NYSE: CEL) (TASE: CEL) (hereinafter: the “Company”) announced today that the Israeli Ministry of Communications published its decision regarding the types of landline services that shall be offered through the wholesale landline market. In addition, the Ministry of Communications published a hearing regarding terms for the provision of certain wholesale landline services by Bezeq and Hot (the two operators owning full landline infrastructure in Israel) and the maximum prices it intends to set for certain wholesale services that shall be provided by Bezeq. The Company is studying the decision and hearing and at this stage cannot assess what will be the final outcome of the hearing and the influence of such decisions on the Company and its results of operation.

For additional details see the Company’s most recent annual report on form 20-F for the year ended on December 31, 2012, filed on March 4, 2013 under “Item 3. Key Information – D. Risk Factors – Risks related to our business – “We operate in a heavily regulated industry, which can harm our results of operation. In recent years, regulation in Israel has materially adversely affected our results,” “We face intense competition in all aspects of our business,” and “- Risks related to our wholly owned subsidiary Netvision – changes in the regulatory environment could adversely affect Netvision’s business,” as well as under “Item 4. Information on the Company – B. Business Overview – Competition,” “- Government Regulation – Tarriff Supervision” and under “NETVISION – ISP Business – Competition” and ” NETVISION – Telephony Business – Competition” and its current report on the Company’s results of operation for the second quarter of 2013 (on form 6-K) dated August 19, 2013 under “Other developments during the second quarter of 2013 and subsequent to the end of the reporting period – Regulation.”

About Cellcom Israel

Cellcom Israel Ltd., established in 1994, is the leading Israeli cellular provider; Cellcom Israel provides its approximately 3.156 million subscribers (as at September 30, 2013) with a broad range of value added services including cellular and landline telephony, roaming services for tourists in Israel and for its subscribers abroad and additional services in the areas of music, video, mobile office etc., based on Cellcom Israel’s technologically advanced infrastructure. The Company operates an HSPA 3.5 Generation network enabling advanced high speed broadband multimedia services, in addition to GSM/GPRS/EDGE networks. Cellcom Israel offers Israel’s broadest and largest customer service infrastructure including telephone customer service centers, retail stores, and service and sale centers, distributed nationwide. Through its broad customer service network Cellcom Israel offers its customers technical support, account information, direct to the door parcel delivery services, internet and fax services, dedicated centers for the hearing impaired, etc. In August 2011, Cellcom Israel completed the acquisition of Netvision Ltd. 013 Netvision Ltd., its wholly owned subsidiary, is a leading Israeli provider of internet connectivity services and international calling services. Cellcom Israel, through its wholly owned subsidiaries also provides landline telephone communication services in Israel, in addition to data communication services. Cellcom Israel’s shares are traded both on the New York Stock Exchange (CEL) and the Tel Aviv Stock Exchange (CEL). For additional information please visit the Company’s website http://www.cellcom.co.il

SOURCE Cellcom Israel Ltd.

NEW YORK, NY–(Marketwired – Jan 24, 2014) – SmartMetric, Inc. (OTCQB: SMME), a developer of patented payment card technologies and in-card biometric products, announced today that the Company’s SmartMetric Intelligent Card OS™ sub-micro operating system for nano-computers is a powerful new technology platform for Bitcoin developers and entrepreneurs. The newly released operating system opens a world of possibilities for the creation of new Bitcoin products, services and apps that can run a device the size of a payment card.

SmartMetric recently announced the completion and availability of the SmartMetric Intelligent Card OS™, an operating system that runs on nano-computers built into its patented SmartMetric Biometric Bitcoin Card™. The card is the first biometric, fingerprint protected Bitcoin payment card in the world.

“SmartMetric is at the intersection of where nano-computing hardware and its accompanying software intersect with digital and crypto-currencies. Bitcoin is the clear early leader in this new digital currency arena and we believe SmartMetric’s payment card-based operating software is the first platform to enable exciting Bitcoin technologies that run on secure nano-computers,” stated SmartMetric President and CEO Chaya Hendrick.

“The adoption of Bitcoin is driven by the number of new Bitcoin-based products and services that improve our current financial system. We believe that our patented SmartMetric Biometric Bitcoin Card and our SmartMetric Intelligent Card OS™ can accelerate Bitcoin on its path to becoming a broadly used global currency,” Hendrick concluded.

Bitcoin product, service and app developers interested in creating new Bitcoin products for SmartMetric Intelligent Card OS may contact: chaya@smartmetric.com.

About SmartMetric Intelligent Card OS™

SmartMetric’s operating system is designed to run on SmartMetric intelligent cards, which combine biometrics with patented nano-computing technology, the world’s smallest fingerprint reader, an internal ARM 9 processor, processing power equal that of a PC, and up to 128 gigabytes of memory, matching the maximum memory capacity of current iPads.

About SmartMetric Biometric Bitcoin Card™

The SmartMetric Biometric Bitcoin Card is the world’s first biometric, fingerprint secured, off-line storage platform for Bitcoins. The card offers the benefits of Bitcoin such as peer-to-peer transactions and card-to-card direct Bitcoin sending anywhere in the world, while enabling real-time, in-person standard payment transactions at merchants and compatibility with standard ATMs around the world. Advanced patented payments card technology combines with the world’s first fingerprint technology to use the cardholder’s unique biometrics to lock and unlock the SmartMetric Biometric Bitcoin Card, providing safety and discrete portability.

About SmartMetric

SmartMetric, Inc. (OTCQB: SMME) develops patented biometric technologies used for security and identification, including the world’s smallest fingerprint reader. The Company’s proprietary advanced miniature electronics technology uses sub-micro computers to create fingerprint and security applications that were not previously possible. The world’s smallest fingerprint reader is designed to fit inside standard payments cards as well as ID cards. Because of the miniature size of the electronics it is ideal for use in a broad array of products requiring an enhanced identification system. SmartMetric’s products include the SmartMetric Biometric Bitcoin Card™, the SmartMetric Intelligent Card OS™, and MedicalKeyring™ a medical emergency biometric card. For information on SmartMetric and its technology please go to www.smartmetric.com.